About Us

At BLLR, we don’t just create gym wear—we redefine it. Our journey started in Germany, where the vision of blending fitness and fashion was born. Rooted in German precision and innovation, we laid the foundation for a brand that challenges conventions and empowers urban athletes.

Today, from our headquarters at 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom, we bring this vision to life. Combining Germany’s design heritage with London’s dynamic energy, we craft gear that seamlessly fuses high-performance functionality with street-ready aesthetics. Our oversized fits, muted palettes, and bold, minimalist branding are made for those who stand out—whether they’re pushing limits in the gym or owning the streets.

We’re committed to more than just style. Every piece of BLLR gear is engineered for durability, comfort, and movement, supporting you in pursuit of your goals, your grind, and your identity. BLLR isn’t just a brand—it’s a mindset for those who live boldly and train harder.

Join the movement. Blur the lines. Be boundless.